PBA, PWBA, IBC, Strike Ten
to Roll Out 'Bowl Like' Youth Program
ARLINGTON, Texas (March 11, 2015) – The Professional Bowlers Association (PBA) and Professional Women’s Bowling Association (PWBA) have teamed with the International Bowling Campus Youth Development and Strike Ten Entertainment to launch a new league program that encourages kids nationwide to Bowl Like a Girl! or Bowl Like a Boy! The industrywide youth bowling initiative, which is open to youth bowlers up to age 20, kicks off April 6, 2015.
Title ambassadors for the youth program include bowling’s elite professional athletes from the PBA and PWBA Tours including the PBA’s Bill O’Neill, Mike Fagan, Sean Rash and the PWBA’s Missy Parkin, Lynda Barnes and Danielle McEwan.
Offered for any league season to participating bowling centers across the country, the PBA/PWBA’s “Bowl Like” 8-12-week leagues will provide instructional curriculums for beginner and advanced youth bowlers, plus weeks of bowling fun for all.
Each participant who completes the league will receive the following:
- A complimentary bowling ball (plastic or introductory reactive performance ball, depending on skill level)
- USBC Youth Membership
- A USBC certified average
- A USBC membership card
- Access to participate in USBC certified competitions (leagues, tournaments)
- PBA/PWBA Certificate of Merit
“This program offers kids a great chance to not only learn the sport of bowling, but to stay active, build teamwork skills, and have fun with other kids,” said Kelly Kulick, a six-time major champion who serves as PWBA spokeswoman. Kulick, who famously became the first woman to ever win a national title on the male-dominated PBA tour continued, “And with the added inspiration from the upcoming re-launch of the PWBA tour, the timing couldn’t be better to encourage our kids to learn to bowl and improve their skills in a “Bowl Like” Youth League at their local bowling center.”
“This is a turn-key youth bowling development initiative aimed at driving youth certifications and participation,” said Strike Ten Entertainment president John Harbuck. “This industry-wide program not only includes a comprehensive marketing kit complete with digital assets for online and social marketing, it also features an attractive incentive package for youth bowlers who complete the league. Top industry manufacturers, 900 Global, Brunswick, Columbia 300, Hammer and Storm are also supporting the effort by offering participating centers who certify their youth bowlers deep discounts on the bowling balls provided through “Bowl Like” Youth League programs.”
The “Bowl Like” Youth League programs will be offered to all BPAA and USBC affiliated bowling centers and comes with comprehensive marketing materials that include a standee, posters, counter card and customizable sales flyers. To activate this promotion, bowling centers can purchase a marketing kit through Strike Ten Entertainment. A detailed informational mailer with all the program details is scheduled for late March 2015.
The promotion is scheduled for leagues starting from April 6, 2015 through December 31, 2015. For more details, please contact Toby Brown, Director of Strike Ten Entertainment at 800-871-7869 ext.8444, or email Toby@stemarketing.com or visit www.STEMarketing.com.
The In-School Bowling program is a vital step to developing a new generation of bowlers, creating awareness about the lifetime sport of bowling and showcasing bowling as an activity without participation barriers. Operating as an extension of the bowling center, it provides the scholastic community "A Lane of New Opportunities" as budgets are cut and educators seek valuable programs at the academic level.
If you are new to the In-School Bowling program, we are here to help your bowling center or association understand how it can help deliver new youth league bowlers, increase open play traffic, introduce membership and scholarship opportunities, and enhance the future of youth bowling.
A variety of resources are available to convey the Bowler's Ed message and connect with educators. Doing so has never been easier through our updated marketing materials, customizable resources, supporting partners and dedicated initiative - Bowler's Ed.
1. Customizable Bowler's Ed Marketing and Communication Materials (Click HERE)
The Youth Resource Center is available 24/7, 365 days a year. These resources are fully customizable to promote your Bowler's Ed program. Reduce the time spent composing the communication and use our branded Bowler's Ed materials to help solidify your program!
2. Bowler's Ed Educator How-To Guide (Click HERE)
Updated with new content promoting Bowler's Ed through program values, social, emotional and physical health benefits, and how the program aligns with national standards. Apply the Educator How-To Guide to highlight the academic and athletic impact of Bowler's Ed.
3. Bowler's Ed Introduction Letters (Click HERE > Letters & Fliers > General)
Deliver a consistent and comprehensive message surrounding the Bowler's Ed program in an educators language. The different letters (general and detailed) reduce the time spent composing the communication and use our branded Bowler's Ed materials to solidify your program!
4. Bowler's Ed Customizable Flier (Click HERE > Letters & Fliers > Bowler's Ed Flier)
A customizable advertisement designed to bring awareness to an upcoming community event. Utilizing the marketing material will help create awareness to any event through an artistically designed flier allowing for individual customization.
5. Bowler's Ed Program Recognition (Click HERE > Certificates & Recognition)
These items create a recognition opportunity for the bowling center and school. Utilize the achievement certificate to better award the students and a coupon for continued participation opportunities within the bowling center.
Contact BowlersEd@ibcyouth.com for additional program support and information!
2014-15 NYS Youth Leader
CLICK HERE for Youth Leader of the Year application.
CLICK HERE for Coach of the Year application.
CLICK HERE for Bridging of the Gap Award (Adult) application.
CLICK HERE for Bridging of the Gap Award (Youth) application.
2014 NYS Youth Leader Honorees
NYS YOUTH LEADER AWARDS: Taking part in the NYS Youth Leader award presentation at the 2014 NYS USBC Annual Meeting on Saturday (May 31) in Binghamton are, from left, Daniel Passonno of Watervliet, NYS Youth Leaders president; Anthony Pellegrino of Staten Island, Coach of the Year; Tony Cioffoletti of Staten Island, Bridging of the Gap Award winner; and Jessica Cunningham of Troy, who assisted Daniel with the Advancement and Retirement of Colors. Photo by Mike Pettinella/NYS USBC Association Manager.
NYS Youth Leaders
Officers for 2014-15
President — Daniel Passonno, Watervliet, firstname.lastname@example.org
1st Vice President — Courtney Gervais, Staten Island, email@example.com
2nd Vice President — Ashley Martinez, Staten Island, firstname.lastname@example.org
Secretary-Treasurer — Mariah Williams, Bloomington, email@example.com
Sergeant-at-Arms — Autumn Rivet, Cohoes, firstname.lastname@example.org
Advisor — Judith Phillips, Kingston, email@example.com
Advisor — Nancy Howell, Kingston, firstname.lastname@example.org
USBC Junior Gold Competition
Doesn’t Violate NYSPHSAA Rules
FEBRUARY 17, 2012 – Reacting to questions about amateur status and participation in USBC youth tournaments, the New York State Public High School Athletic Association has issued an interpretation that during the 2011-12 school year, participation in a USBC North Point Junior Gold Qualifier and/or qualifying for and participating in the USBC North Pointe Junior Gold Championship will not violate the NYSPHSAA Amateur Rule.
The NYSPHSAA rule states, in part, that a student athlete forfeits his or her amateur status in a sport by “competing for money or other compensation (allowable travel, meals, and lodging expenses may be accepted)”. With this interpretation, the NYSPHSAA is saying that USBC Junior Gold competition is permissible under its rules.
Representatives from NYSPHSAA and USBC will be working together to ensure participation in these types of events will not violate high school eligibility rules and regulations.
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