Youth Bowling Update
'Mission Possible' Promotion
Aims to Certify 20,000 Kids
OCTOBER 16, 2013 -- Bowling centers have an exciting new way to market youth bowling leagues in 2014 through the “Mission Possible” promotion, offered through Strike Ten Entertainment and International Bowling Campus Youth Development.
To unify the bowling industry behind the “Mission Possible” challenge to certify 20,000 kids, participating Bowling Proprietors’ Association of America (BPAA) centers and United States Bowling Congress (USBC) associations can qualify to win thousands of dollars in cash prizes. In addition to the cash incentives, Mission Possible offers participating centers deep discounts on comprehensive marketing kits, significant savings on the bowling balls offered and free USBC Youth Basic memberships all rolled together in this industry-wide initiative.
“The expanded version of the proven successful 8 for 8 league program gives everyone in the bowling industry something to be excited about,” Strike Ten Entertainment president Frank DeSocio said. “We’ve lowered the price of the marketing kits to just $20.14 each for the year 2014 to fit every proprietor’s budget. Plus, we’re offering two exciting new options that include 10 for 10 and 12 for 12 league programs to give all our members even more marketing options.”
The “8 for 8” program gives kids the opportunity to participate in an 8-week league for $8 per week and includes a free polyester ball and a USBC Youth Basic membership. The “10 for 10” version offers the same benefits (free ball and membership) as the “8 for 8” program but allows for increased lineage and duration. The “12 for 12” version also offers the free USBC Youth Basic membership but includes a free introductory performance ball and is designed to keep youth bowlers moving forward on the path to becoming more frequent bowlers and loyal customers. The discounted bowling ball component of the program is made possible through a partnership with Brunswick, Columbia 300, Ebonite and Storm.
“Our industry partners have come through to make this Mission Possible promotion a reality,” IBC Managing Director of Youth Development Chad Murphy said. “Now we need youth leaders around the country to step up and help get kids bowling in one of these fantastic league programs, get a brand new ball in their hands and get them certified.”
To provide centers with an incentive to participate and certify their youth bowlers, the Mission Possible program includes a $25,000 Grand Prize Drawing for participating centers and USBC associations that will be conducted at the 2014 Bowl Expo. Centers will receive additional entries in the grand prize drawing for every youth bowler they certify. The winning center will receive a $20,000 prize and the USBC association servicing the center will receive $5,000.
“The promotion is really simple – the more youth bowlers you certify, the better your chances are to win a huge cash prize,” Murphy said. “Certifying bowlers is critical and this prize aims to create some new excitement for associations and proprietors to work together toward this common goal.”
The Mission Possible 20,000 Youth Bowlers in 2014 challenge will be offered exclusively to BPAA members and comes with comprehensive marketing materials that include standees, posters, counter cards and customizable sales flyers. To activate this promotion, BPAA member centers can purchase a marketing kit through Strike Ten. A mailer with all the program details is scheduled for October.
The promotion is scheduled for leagues starting from January 1, 2014 through April 30, 2014. For more details, please contact Chad Murphy or John Harbuck at the International Bowling Campus at 800-343-1329 or visit MissionPossibleBowling.com.
Youth Processing Changes to Begin on Aug. 1, 2014
ARLINGTON, Texas - The Bowling Proprietors' Association of America (BPAA) and United States Bowling Congress (USBC) are making an unprecedented investment in the growth of youth bowling by committing $5 million in support of a new youth membership and activation program. The new program significantly lowers cost for families and establishes a bowling industry field staff dedicated to youth initiatives.
Beginning August 1, 2014, the new USBC Youth membership will be offered by International Bowling Campus (IBC) Youth Development at a price of $4. The new membership includes a membership card, a certified average and the eligibility to participate in USBC certified events. All current base USBC Youth membership products will be discontinued. Simple upgrade options for Bowlopolis and Junior Gold programs will remain.
Bowling centers, rather than USBC local associations, will have processing responsibility under the new program. If a center operator and USBC local association have a good customer service system and prefer to continue association processing, the center and association are encouraged to collaborate on details of a mutually beneficial partnership.
CLICK HERE to read more about the coming changes.
CLICK HERE for Frequently Asked Questions about the changes.
Staten Island trio receive
NYS Youth Leader awards
JUNE 10, 2013 – The NYS Youth Leaders has recognized three Staten Island residents for their contributions to bowling during the 2012-13 season.
Ashley Martinez was named Youth Leader of the Year; Joe Calendrillo was named Coach of the Year, and Frank Wilkinson received the Bridging of the Gap award given annually by the state youth organization.
Martinez, 16, has been a local youth leader for two years, serving as secretary of the Staten Island chapter, and also has participated at the state level as a representative at the NYS USBC Annual Meeting in Syracuse last year. An honor student, the 10th grader helps coach the younger bowlers during league play and assists with local food drives and tournaments.
Calendrillo has coached in the Penro Junior Bowling League at Rab’s Country Lanes for 12 years and serves as an official at just about every tournament in the association. A Silver level USBC coach, he was cited for his dedication to the sport and to helping young bowlers achieve their full potential.
Wilkinson, proprietor of Rab’s Country Lanes, is chairperson of the national USBC Youth Committee and is on the board of the National Council of Youth Sports. He has built the youth program at Rab’s to impressive levels; the number of certified bowlers at his center ranks second in the U.S. He was cited for his ability to communicate with all bowlers and for “bridging the gap” between youth bowlers and their adult mentors.
For more information about the NYS Youth Leaders and how to start at Youth Leaders chapter in your area, contact Judith Phillips at firstname.lastname@example.org or Nancy Howell at email@example.com.
NYS Youth Leaders
Officers for 2013-14
President — Nicole Cioni, Ulster Park, firstname.lastname@example.org
1st Vice President — Daniel Passonno, Watervliet, email@example.com
2nd Vice President — to be appointed
Secretary-Treasurer — Kim Black, Troy, firstname.lastname@example.org
Sergeant-at-Arms — Lawrence Lang, Rhinebeck, email@example.com
Advisor — Judith Phillips, Kingston, firstname.lastname@example.org
Advisor — Nancy Howell, Kingston, email@example.com
CERTIFICATES TO REPLACE PATCHES
AS USBC YOUTH GAME AND SERIES AWARDS IN FALL 2013
APRIL 2, 2013 -- In an effort to provide products and services of value and use to members, the USBC Youth Committee is making a change to special achievement youth awards. Special achievement awards are currently patches recognizing game and series score milestones. Feedback from youth leaders indicate recognition is important for young bowlers, but the patches currently being awarded are not being used. Therefore, starting in the 2013-14 season, USBC National will discontinue sending patches for score recognition to associations and centers as part of a membership kit. The league awards and association champion awards will remain part of the kit.
USBC Youth no longer will set requirements for special achievement awards at the national level. Moving forward, local processors have the freedom to create awards programs to best fit their bowlers. This change is similar to policy recently announced for USBC adult membership; however, the youth change goes into effect in fall 2013, while the adult change takes place in fall 2014.
In order to provide youth leaders a turnkey award program for young bowlers, USBC will offer printable special achievement awards certificates at no cost through the online Youth Resource Center. Click here to go to the Youth Resource Center and see the new certificates, which can allow local youth leaders to instantly recognize a young bowler. Use the password youth (all lowercase). Once you are in the Youth Resource Center, click on the USBC tab and then click on awards.
For youth programs that wish to continue offering patches, the current patches will be made available for purchase at a cost of 40 cents ($.40) each. Again, there is no requirement to continue offering these awards or to use the current achievement requirements. Local organizers have the freedom to do what they feel is best for their area. Click here for order forms.
High score awards such as rings, plaques and trophies for 300 games, 800 series and 11-in-a-row are not affected by this change. Sport Bowling awards also are not affected.
The IBC Youth staff is working to make the transition as smooth as possible. We realize there will be questions about the change, so in conjunction with youth organizers on the USBC Board, we have answered some anticipated questions. Click here for Frequently Asked Questions.
WHY THE YOUTH AWARDS ARE CHANGING
The USBC Youth Committee, in conjunction with staff, is working on a dynamically new membership product for the 2014-15 season. As part of this project, associations and bowling center operators provided feedback about awards. Both groups overwhelmingly believe some type of awards are valuable, and both agreed patches are not being worn or displayed by a majority of the youth bowlers today.
Rather than continue to spend more than $100,000 annually on a patch recognition system, the USBC Youth Committee decided to make a change as soon as possible and direct the savings toward future programs.
Since its creation, the International Bowling Campus Youth Development team has made some strides to stabilize youth bowling. For the 2012-13 season, youth membership is tracking to show growth for the first time in many seasons. One of the ways this was accomplished was by offering a free membership product this past year as part of the "8 for 8" promotion. More than 6,000 young bowlers participated in the promotion with 92 percent being new bowlers.
There are reasons for optimism, but the efforts to grow youth bowling have an expense. The current one-size-fits-all awards model does not meet the needs of youth bowlers and is not a wise financial model for the future. The USBC Youth Committee believes it makes more sense to adjust the awards program rather than increase prices to fund patches often left behind in the settee area.
This change is approved by the USBC Youth Committee and the USBC Board of Directors. A workshop is planned for the 2013 USBC Convention to provide additional details. USBC staff will be reaching out to more youth program leaders in the coming months for input so together we can work toward making this a positive change for our youth bowlers.
Instructions to Replace Youth Jersey
OCTOBER 30, 2012 -- Here are instructions for both missing, damaged or jersey exchanges:
1. Please verify the contents with what is listed on the packing slip.
2. If you are missing items listed on this invoice or have DAMAGED items to be replaced, contact 866-602-8398 ext 111 or via email at firstname.lastname@example.org
3. If you need to exchange jerseys for different sizes, please send the jerseys you want to return to the following address:
IBC Youth Jersey Exchange
621 Six Flags Drive
Arlington, TX 76011
Include a list of the sizes you need and where you would like them shipped.
USBC Junior Gold Competition
Doesn’t Violate NYSPHSAA Rules
FEBRUARY 17, 2012 – Reacting to questions about amateur status and participation in USBC youth tournaments, the New York State Public High School Athletic Association has issued an interpretation that during the 2011-12 school year, participation in a USBC North Point Junior Gold Qualifier and/or qualifying for and participating in the USBC North Pointe Junior Gold Championship will not violate the NYSPHSAA Amateur Rule.
The NYSPHSAA rule states, in part, that a student athlete forfeits his or her amateur status in a sport by “competing for money or other compensation (allowable travel, meals, and lodging expenses may be accepted)”. With this interpretation, the NYSPHSAA is saying that USBC Junior Gold competition is permissible under its rules.
Representatives from NYSPHSAA and USBC will be working together to ensure participation in these types of events will not violate high school eligibility rules and regulations.
USBC, BPAA Join Forces
to Create $250,000 Youth Event
ARLINGTON, Texas – The two largest youth scholarship tournaments in the nation have joined to develop an unprecedented opportunity for youth bowlers in the creation of the $250,000 North Pointe Junior Gold Championships presented by Brunswick.
The North Pointe Junior Gold Championships is made possible by the merger of the United States Bowling Congress (USBC) Junior Gold Championships and the Bowling Proprietors’ Association of America’s (BPAA) North Pointe High School Singles Championships into one event.
The new North Pointe Junior Gold Championships will feature some significant changes for the tournament and USBC Junior Gold membership including:
- USBC Junior Gold membership no longer will have a minimum average requirement
- The North Pointe Junior Gold Championships will have two age divisions – 20 and under, 15 and under – for both boys and girls.
“The creation of the North Pointe Junior Gold Championships is a remarkable example of bowling’s membership organizations and leading sponsors coming together to make a change that benefits the kids,” International Bowling Campus (IBC) Director of Youth Development Chad Murphy said. “We now have a significant event for children 15 and under, which is a critical development age, preserved the opportunities for older teens and opened the benefits of Junior Gold membership to all youth bowlers.”
North Pointe Insurance is the nation's largest insurer of independent bowling centers. In addition to its sponsorship of the Junior Gold Championships, North Pointe has made a multi-year commitment to the Youth Education Services (YES) Fund and will be recognized as a YES Fund founding partner.
The North Pointe Junior Gold Championships will continue to be open to youth bowlers who qualify throughout the season at regional Junior Gold events around country and will feature automatic bids to Junior Team USA as part of the competition. The event will be held in Indianapolis in July 2012, in conjunction with the USBC Youth Open.
Back to Top